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The Guarantee · Full Terms

Straight, fair, and in plain English.

Here's exactly what we promise — and exactly how it works.

Every call answered and every lead captured in your first 30 days — or your next month is half price.

We built this around what we can actually control: answering your calls and capturing your leads. We don't guarantee jobs booked or won — that depends on your pricing, your availability, and your follow-up, which only you control. What we guarantee is that every caller reaches a professional answer and their details land with you. If we don't deliver that, you pay half price the following month.

1What counts as a "captured lead"

A qualified lead is any inbound caller our AI engages with who provides a contactable number and a genuine service enquiry. The guarantee is measured on leads captured and delivered to you — not on jobs booked, quoted, or accepted, as those depend on you.

In plain English: we promise the caller gets answered and you get their details. What you do with the lead is up to you.

2You agree to work your leads

You agree to respond to captured leads within 24 hours. This guarantee covers leads reaching you — it can't cover leads you don't action. If leads are left unactioned, the guarantee doesn't apply.

In plain English: we get the lead to you; you've got to actually follow it up. We can't guarantee results on leads that sit ignored.

3A minimum number of calls need to come in

The guarantee requires your business to receive at least 15 inbound calls during the 30-day period. Our AI can only capture calls that actually come in — we can't generate leads from a phone that doesn't ring.

In plain English: we answer and capture your calls brilliantly, but we're not a lead-generation service — the calls have to be coming in for us to catch them.

4Your calls must reach the AI

Your business number must be correctly forwarded to the AI for the full 30-day period. Any time when calls bypass the AI — forwarding switched off, number changed, or the service paused — doesn't count toward the guarantee.

In plain English: the AI can only answer calls that actually reach it. Keep it connected and it does its job.

5Accurate setup details

You agree to provide accurate business information at onboarding — your services, hours, pricing policy, and FAQs — so the AI can answer and qualify callers correctly on your behalf.

In plain English: tell us about your business properly so the AI represents you accurately. Rubbish in, rubbish out.

6The remedy

If all the conditions above are met and we still fail to answer your calls and capture your leads as promised, your next month is charged at half price. The remedy is a 50% discount on the following month's subscription — not a cash refund.

In plain English: if we drop the ball on our side, you get your next month half off. Clean and simple.

7One claim, first 30 days

The guarantee applies to your first 30 days with Kraftweb and may be claimed once. To claim, contact us within 7 days of the end of your first month at hello@kraftweb.co, and we'll review the call records together.

In plain English: it's a first-month promise — if we fall short, tell us within a week of month's end and we'll sort it.